In order to better understand the deep regeneration of the Spina 3 area in Turin, the paper will outline the industrial development of the city and its effects on the urban morphology. Then the process of progressive deindustrialization of the city is described together with the search of identity of the city of Turin that was worldwide known as the Fiat Company Town, as well as the industrial capital of Italy together with Milan. The industry dismantling process visibly start in 1982, with the closure of the Lingotto Factory. In the following decade, while the deindustrialisation process is going on concerning central urban areas, an innovative an powerful General Urban Plan for the city is approved, as well as a new national planning legislation. The paper analyses how the Urban general plan has been able to rule the conversion of the huge dismantled industrial areas trough the case study of Spina 3, the largest area to be transformed with its more than 1 million square metres extension. The Olympic Winter Games hosted by the city in 2006 gave the city extra funding and became a political goal as well a an accelerator for the city regeneration, especially for the area of Spina 3, where most of the media and athletes facilities were located. In the end the paper tries to report on the results of the regeneration process both in term of urban morphology and in term of social and economic balance.
Keywords: Industrial footprint; Regeneration; Urban morphology; Planning tools. 282