During the 1930s, American newspapers and magazines highlighted how an increasing number of women announcers were hired by the Italian Radio Auditions Agency (EIAR). In the same years, the presence of women announcers in the US broadcasters had gradually declined, while authoritative women journalists began to be employed as news commentators. Focusing on some women protagonists of the radio scene in Italy and in the United States, the article investigates the reasons for the different choices made by the Italian and American broadcasters, asking whether the relevant presence of women announcers in Italy contributed to call into question or rather to confirm the traditional gender roles.